A Week Full of Demos, Hackathons, and Community
This week has been one of the most energizing weeks we have had at Steer.
Over just a few days, we had the chance to showcase Steer in three different places across Toronto's startup and AI ecosystem, connect with founders, investors, and operators, and hear firsthand how people are thinking about relationship intelligence in real workflows.
Across all of these events, we focused on one core message: Steer helps people and teams find the right people faster, understand relationship context more deeply, and do better outreach with more relevance and trust.
1) Vector Institute Demo Day
We had the pleasure of being part of the Vector Institute Demo Day.
The room was full of incredible AI companies, very smart investors, and founders building meaningful solutions. The quality of conversation was strong, and it was clear how much momentum there is in the Toronto AI ecosystem.
At Vector, we showcased how Steer helps users move from "I need to meet someone relevant" to an actionable answer quickly, with context that is actually useful:
- Who is most relevant for a specific goal
- Why they are relevant
- What context can make outreach stronger
- How to approach the conversation in a more personal and informed way
It was great to meet so many people from the Vector community and to see such high-calibre companies building in the ecosystem.
Thank you to everyone at the Vector Institute for organizing such a strong event, and thank you to Osler, Hoskin and Harcourt LLP for hosting.
2) Toronto Demo Night Hosted by Rootly and PostHog
We were also grateful to present at Toronto Demo Night, hosted by Rootly and PostHog.
At this event, we demoed how Steer combines our agents, database, and MCP infrastructure to make relationship intelligence and prospecting simpler, more personal, and more actionable.
We showed a practical workflow that resonated with people right away:
- Identify the most relevant people in a room or event context
- Find who in your broader network may care about your product
- Understand why they may be a fit
- Get clear context on how to reach out and what to say
One of the best parts of the night was the quality of the conversations after the demo. People were engaged, asked thoughtful questions, and shared strong feedback from sales, founder, and product perspectives.
Huge thank you to Rootly and PostHog for hosting and for creating space for builders to share real products and workflows with the community.
3) Vercel Zero to Agent Hackathon (with Rootly)
This week also included the Vercel Zero to Agent hackathon, where we had the chance to build and showcase in a more technical, hands-on environment.
The hackathon format made it possible to demonstrate not just the idea behind Steer, but how quickly relationship-aware workflows can be built in practice.
During the event, we demonstrated how developers can use Steer MCP to give AI systems stronger context on people and relationships, so outputs are not generic and one-size-fits-all, but grounded in relevance and social context.
The reaction from developers and technical builders was especially encouraging. Many people immediately saw how this could be applied to lead generation, community building, partnerships, and customer development.
Big thank you to Vercel, Rootly, and everyone involved in putting the event together and supporting the builder community.
What This Week Reinforced for Us
Across all three events, the reaction was very positive and deeply encouraging.
People consistently responded to the same core value: relationship context matters. It helps teams do better outreach, make better introductions, and create stronger conversations from the start.
For us, this week was not just about visibility. It was about validation from real builders and real operators that this is a real problem worth solving and that Steer is moving in the right direction.
Thank You
To everyone who hosted, organized, spoke, attended, asked questions, and shared feedback: thank you.
We are very grateful to be building in this community, and we are excited for what is ahead.